Emerging business theories for educators and practitioners /
We believe that this book provides an excellent starting point for students to gain a greater appreciation of the range of issues that managers contend with in the business world. Each individual chapter offers valuable insight into a particular topic, yet in the aggregate, the book serves as a comp...
| Други автори: | Mackenzie, Maureen L., Rosenberg, Stuart L. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Newcastle :
Cambridge Scholars Pub.,
2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523479 |
| Подобни документи: |
Print version::
Emerging business theories for educators and practitioners. |
Съдържание:
- MARKETING MANAGEMENT AND THE INTEGRATION OF RELEVANT RESEARCHCHAPTER FIFTEEN; CHAPTER SIXTEEN; CHAPTER SEVENTEEN; ABOUT THE AUTHORS; PART VI; THE PRACTICE OF INTEGRATING INFORMATION TECHNOLOGY INTO THE BUSINESS ENVIRONMENT; CHAPTER EIGHTEEN; CHAPTER NINETEEN; CHAPTER TWENTY; CHAPTER TWENTY-ONE; ABOUT THE AUTHORS; Part VII; BUSINESS EDUCATION FOR PREPARING TOMORROW'S MANAGERS; CHAPTER TWENTY-TWO; CHAPTER TWENTY-THREE; CHAPTER TWENTY-FOUR; ABOUT THE AUTHORS; CONCLUSION; CONTRIBUTOR INDEX; SUBJECT INDEX.