Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...
| Основен автор: | Laursen, Gert H. N. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.Y. :
John Wiley & Sons,
[2011], ℗♭2011.
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| Серия: |
Wiley and SAS business series ;
41. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=363582 |
| Подобни документи: |
Print version::
Business analytics for Sales and Marketing Managers. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=363582 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.32 .L38 2011eb |
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