Money games profiting from the convergence of sports and entertainment /
| Основен автор: | Carter, David M., 1964- |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Stanford, Calif. :
Stanford Business Books,
2011.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Television content
- Video gaming
- Athlete branding
- The Internet
- Mobile technology
- Gambling
- Sports anchored development
- Venue technology
- Corporate marketing.