Съдържание: Strategic planning in public relations :

Корично изображение

Електронна книга

Strategic planning in public relations : a practical guide /

This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.

Основен автор:	Knights, Kieran.
Формат:	Електронна книга
Език:	English
Публикувано:	London : Thorogood, 2009.
Издание:	2nd ed.
Серия:	Thorogood special briefing.
Предмети:	Public relations > Planning > Handbooks, manuals, etc. Business. BUSINESS & ECONOMICS > Advertising & Promotion. Public relations > Planning. Electronic books. Handbooks and manuals.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=776066

Съдържание:

The author; Cover; Contents; Chapter 1 What is strategic planning and why do we need it?; Chapter 2 The strategic planning process; Chapter 3 Getting out what you put in; Chapter 4 Understanding your audience; Chapter 5 Ensuring creativity lives up to the planning promise; Chapter 6 Measurement and evaluation as a planning tool; Chapter 7 Media Planning; Chapter 8 The pleasure of planning; Appendix Useful telephone numbers and website addresses.