Interfirm networks : theory, strategy, and behavior /
Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the...
| Други автори: | Baxter, Roger, 1944-, Woodside, Arch G. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Bingley :
Emerald Group Pub.,
℗♭2011.
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| Серия: |
Advances in business marketing & purchasing ;
v. 17. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=400669 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=400669 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD69.S8 I57 2011eb |
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