Technological innovation : generating economic results /
Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary...
| Други автори: | Libecap, Gary D., Thursby, Marie C. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Bingley, U.K. :
Emerald,
2008.
|
| Серия: |
Advances in the study of entrepreneurship, innovation, and economic growth ;
v. 18. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=512788 |
Съдържание:
- Introduction / Marie C. Thursby
- Appropriating the returns from innovation / Marco Ceccagnoli, Frank T. Rothaermel
- Patents and technology commercialization : issues and opportunities / Margo A. Bagley
- Beyond patents : the role of copyrights, trademarks, and trade secrets in technology commercialization / Stuart J.H. Graham
- Marketing strategy considerations in the commercialization of new technologies : an overview and framework for strategy development / Leslie H. Vincent
- Competitive advantage in technology intensive industries / Frank T. Rothaermel
- Technology commercialization : cooperative versus competitive strategies / Anne W. Fuller, Marie C. Thursby
- Introduction to finance and valuing early stage technology / Matthew J. Higgins
- Venture capital financing and documentation / William J. Carney
- The anatomy of contracts in licensing : the context of Bayh-Dole / Anne M. Rector, Marie C. Thursby
- The benefits and liabilities of multidisciplinary commercialization teams : how professional composition and social networks influence team processes / Jill Perry-Smith, Leslie H. Vincent
- Intellectual property protection in the global economy / Louise Hallenborg, Marco Ceccagnoli, Meadow Clendenin.