The Designer's Guide To Marketing And Pricing : How To Win Clients And What To Charge Them.
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business--and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrep...
| Основен автор: | Benun, Ilise, 1961- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
F+W Media,
2010.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=417502 |
| Подобни документи: |
Print version::
Designer's Guide To Marketing And Pricing : How To Win Clients And What To Charge Them. |
Съдържание:
- Cover; Copyright; ACKNOWLEDGMENTS; ABOUT THE AUTHORS; ABOUT MARKETING MENTOR; CONTENTS; FOREWORD; PART ONE: MARKETING; CHAPTER 1: WHO IS MY MARKET?; CHAPTER 2: HOW CAN I FIND CLIENTS AND PROSPECTS?; CHAPTER 3: HOW SHOULD I PRESENT MYSELF?; CHAPTER 4: WHICH MARKETING TOOLS SHOULD I USE?; CHAPTER 5: WHAT SHOULD I SAY IN PERSON, ON THE PHONE AND ONLINE?; CHAPTER 6: HOW SHOULD I FOLLOW UP?; PART TWO: PRICING; CHAPTER 7: HOW DO I MANAGE MY MONEY?; CHAPTER 8: WHAT SHOULD I CHARGE?; CHAPTER 9: HOW DO I TALK ABOUT MONEY?; CHAPTER 10: WHAT SHOULD BE IN MY PROPOSAL?
- Chapter 11: what should be in my contract?chapter 12: how should i grow my business?; resources; index.