Asymmetric warfare for entrepreneurs : 120 lessons from Lawrence of Arabia /
Asymmetric Warfare for Entrepreneurs is a deconstruction and adaptation of TE Lawrence's epic account of the Arab Revolt. The conflict was a side theatre of World War I which pitted the British Imperial might against Ottoman dominance in the Middle East. Lawrence was one of the great military t...
| Основен автор: | Hanratty, Luan. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Luton :
Andrews UK,
2011.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=412435 |
| Подобни документи: |
Print version::
Asymmetric Warfare for Entrepreneurs : 120 Lessons from Lawrence of Arabia. |
Съдържание:
- Cover; Contents; Front Matter; Title Page; Publisher Information; Dedication; Preface; Asymmetric Warfare for Entrepreneurs; TE Lawrence
- The Ghost in the Machine; Chapter One
- First Steps; 1). Learn from Your Superiors; 2). Find Like-Minded Peers; 3). Exploit Divisions Instead of Uniting People in Contempt; 4). Get a Strong Grass Roots Foundation; 5). Attack When Your Enemy Is Weak; 6). Start Up a Weekly Bulletin; Chapter Two
- Finding a Cause to Fight; 7). The Importance of Leadership; 8). Pragmatism over Ideology; 9). The Limits of Monetary Incentives.
- 10). Take an Unconventional Approach11). Know Your Own Strengths and Weaknesses; 12). Time Your Announcements; 13). Embrace a Different Culture; Chapter Three
- Orientation in Your Cause; 14). Demonstrate Versatility and the Hunger to Learn; 15). Keep a Cool Head; 16). Have a Sense of Perspective; 17). Look at the Psychological Make-up of a Leader; 18). Stay Logical when Those Around You Are Not; 19). Be Aware of Cultural Traits; 20). Frustrate the Larger Opponent; 21). Minimise the Risks; 22). Co-operate with a Powerful Ally; 23). Don't Be Afraid to Have a Grand Vision.
- 24). Develop a Good Memory25). Be Loved and Feared; Chapter Four
- Developing Leadership Qualities; 26). Put Yourself on the Radar; 27). Pioneer New Communications Technology; 28). Hearts and Minds are Greater than Materiel; 29). Know Your Business and Lead the Field; 30). Take the Hard Choices; 31). If You Keep Doing What You Are Doing, You Will Keep Getting What You Are Getting; 32). Out-Execute Your Problems; 33). There Are More Important Things Than Market Share; 34). Remember the Inventor's Paradox; 35). The Intangible is Greater than the Concrete; 36). Divide and Rule.
- 37). The Map Is Not the Territory38). Practice Makes Perfection; 39). Elevate the Individual over the Group; 40). Have an Edge in Just One Crucial Area; 41). Pride Your Organisation on Intelligence; 42). Learn from the Classics; 43). Create a Unique Ethos and Propagate It in the Minds of All; 44). Metaphysical Weapons are Greater than Physical Ones; 45). Be Closer to Your Community than Your Competition; 46). Don't Openly Attack Competition; 47). Adopt the Pareto Rule; 48). Don't Rely on Promises; 49). Don't View Cultures in Binary Opposition; 50). Take the Time to Crystallise Your Philosophy.
- 52). Use Your Competitor's Strength Against HimChapter Five
- Strategies for Competing; 53). Set the Example; 54). Don't Give Up on Lost Causes; 55). Be Assertive and Ready for Action; 56). Think Big; 57). Never Interrupt an Enemy When He Is Making a Mistake; 58). Put People off the Scent; 59). Don't Despise Your Enemy; 60). Intuition Is a Better Judge than the Mind; 61). Let Hubris Reign in Your Opponent; 62). Hold Firm on Your Strategy; 63). Strike From the Least Expected Place; Chapter Six
- Interpersonal Skills; 64). Encourage Self-Sufficient Independent Units.