Audience evolution : new technologies and the transformation of media audiences /
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented...
Основен автор: | Napoli, Philip M. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
New York :
Columbia University Press,
℗♭2011.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=384859 |
Подобни документи: |
Print version::
Audience evolution. |
Съдържание:
- Introduction
- Contextualizing audience evolution
- The transformation of media consumption
- The transformation of audience information systems
- Contesting audiences
- The implications of audience evolution.