Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars /
Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure.
Основен автор: | Levinson, Jay Conrad. |
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Други автори: | Frishman, Rick, 1954-, Lublin, Jill., Steisel, Mark. |
Формат: | Електронна книга |
Език: | English |
Публикувано: |
Avon, Mass. : Newton Abbot :
Adams Media ; David & Charles [distributor],
2008.
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Издание: | 2nd ed. |
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=418756 |
Подобни документи: |
Print version::
Guerrilla publicity. |
Резюме: |
Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure. |
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Описание на библ. документ: |
Previous edition: 2002. |
Физически характеристики: |
1 online resource (xvi, 336 pages) |
Библиография: |
Includes bibliographical references and index. |
ISBN: |
9781440515996 1440515999 9781440515989 1440515980 |