100 habits of successful graphic designers : insider secrets on working smart and staying creative /
| Основен автор: | Dougher, Sarah. |
|---|---|
| Автор-организации: | Plazm (Firm) |
| Други автори: | Berger, Joshua. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Gloucester, Mass. :
Rockport Publishers,
2005, ℗♭2003.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=585226 |
| Подобни документи: |
Print version::
100 habits of successful graphic designers. |
Съдържание:
- ""Cover""; ""Title""; ""Contents""; ""Introduction""; ""Chapter 1. Self-Promotion""; ""1 Let the work speak for itself""; ""2 Create promotions that reflect the goals of your company""; ""3 Keep in touch with your clients, past and present""; ""4 Let someone publish your work""; ""5 Win and keep clients with a multi-pronged approach to self-promotion""; ""6 Use cultural relevance to create ongoing momentum""; ""7 Create self-promotional materials that are deceptively simple""; ""8 Do an extra-good job on tiny projects""
- ""9 Distribute your work through respected channels to gain client confidence""""10 Everything you do promotes yourself""; ""11 Walk around a book fair and hand out your book designs to publishers""; ""12 Create after-the-fact flyers""; ""Chapter 2. Working with Clients""; ""13 Visit the client�s site�physical and virtual""; ""14 Research client decision-making systems""; ""15 Spend time with your client to build consensus and create shared goals""; ""16 Expand your audience by doing public art projects""; ""17 Don�t talk about CD art in a CD art meeting""
- ""18 All work has its own unique client""""19 Learn the language of the client""; ""20 Teach the client your language""; ""21 Seek out creative clients for successful collaborations""; ""22 Build small projects into engaging, ongoing work""; ""23 Work for the government""; ""24 Develop a clear ethic of client interaction that works for you""; ""Chapter 3. Workflow and In-House Dynamics""; ""25 Find an emotional connection with your audience""; ""26 Demand respect, creative license, and fair pay""; ""27 Expand with your clients""; ""28 Develop brands that both reflect and influence culture""
- ""29 Help save electricity""""30 If you are a designer, design; if you are a manager, manage""; ""31 Accessible can be smart; smart can be funny""; ""32 Hire interesting, creative people�and listen to them""; ""33 Always keep the valve in the open position""; ""34 Cultivate a workplace with a specific look and sound""; ""35 Keep decision making simple and nonhierarchical""; ""36 Creative directors need to stay creative""; ""37 Look far and wide for your sources in the creative process""; ""Chapter 4. Continuing Education and Professional Development""; ""38 Avoid design conferences""
- ""39 Support young designers""""40 When you retire, deal with the possibilities, not the necessities""; ""41 Go back to school no matter how old you are""; ""42 Start a magazine""; ""43 Make a low-budget project look expensive""; ""44 Read it all, forget it all, and do your own thing""; ""45 Actively pursue intellectual subjects that resonate with you""; ""46 Learn the vernacular of a new field""; ""47 Continue your own education by teaching""; ""48 Develop and sustain an art practice throughout your life""; ""49 Never stop learning; don�t start teaching""