Marketing Ethics.
While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contri...
| Основен автор: | Saucier, Rick D. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Lewiston :
Edwin Mellen Press,
2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450759 |
| Подобни документи: |
Print version::
Marketing Ethics. |
Съдържание:
- Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!"
- The Use of Fear Appeals; "Pardon the Interruption"
- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics
- Conclusions; Works Cited; Subject Index.