Optimal Investment and Marketing Strategies
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...
| Основен автор: | Murynets, Ilona. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Singapore :
World Scientific,
2012.
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| Серия: |
Systems research series.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=457163 |
| Подобни документи: |
Print version::
Optimal Investment and Marketing Strategies. |
| Резюме: |
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m. |
|---|---|
| Физически характеристики: |
1 online resource (88 pages). |
| Библиография: |
Includes bibliographical references (pages 73-79). |
| ISBN: |
9789814383271 9814383279 9789814383264 9814383260 |