The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites /
| Основен автор: | Tselentis, Jason. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Beverly, MA :
Rockport Publishers,
℗♭2012.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=576499 |
| Подобни документи: |
Print version::
Graphic designer's electronic-media manual. |
Съдържание:
- ""Cover""; ""Title""; ""DedicatIon""; ""Contents""; ""Preface: Reflections on Electronic Media""; ""Introduction: Twelve Fundamentals""; ""1. Know the Material""; ""2. Know the Audience""; ""3. Understand the Scope""; ""4. Understand the Final Production""; ""5. The Fold""; ""6. Adaptability""; ""7. Rough It Out""; ""8. It�s All Type and Image""; ""9. Use a Grid""; ""10. Contrast, Contrast, Contrast""; ""11. Interface Unity""; ""12. Interface Variety""; ""Chapter 1: The Digital Realm""; ""The Online Experience""; ""Users""; ""Interactivity""; ""Navigation and Metaphors""
- ""Chapter 2: Managing the Design""""Team Roles""; ""The Design Process""; ""Structure and Sequence""; ""Concept and Testing""; ""Chapter 3: Format + Layout""; ""The Format""; ""Composition Basics""; ""Composition Tools""; ""Visual Relationships and Contrasts""; ""Dynamics""; ""Chapter 4: Typography""; ""Type Primer""; ""Permutations and Sizes""; ""Designing with Type""; ""Nuances""; ""Chapter 5: Color + Pattern""; ""Seeing and Making Color""; ""Working with Color""; ""Texture and Pattern""; ""Visual Properties""; ""Chapter 6: Image + Illustration""; ""Image Modality""; ""Imagined Worlds""
- ""The Language of Images""""Pushing Boundaries""; ""Chapter 7: The Online Brand""; ""Brand Basics""; ""Look and Feel""; ""Engagement""; ""Appendixes""; ""Glossary""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Bibliography""; ""Contributors""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""X""