Optimal database marketing strategy, development, and data mining /
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
| Основен автор: | Drozdenko, Ronald G. |
|---|---|
| Други автори: | Drake, Perry D. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Pub.,
℗♭2002.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474549 |
| Резюме: |
This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships. |
|---|---|
| Физически характеристики: |
1 online resource (xxii, 398 pages :) : illustrations |
| Библиография: |
Includes bibliographical references (pages 383-385) and indexes. |
| ISBN: |
9781452264042 145226404X 9781452231167 1452231168 |