Entrepreneurship strategy changing patterns in new venture creation, growth, and reinvention /
'Entrepreneurship Strategy' presents a framework for strategy in entrepreneurial organisations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures.
| Основен автор: | Gundry, Lisa K., 1958- |
|---|---|
| Други автори: | Kickul, Jill R. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, CA :
Sage Publications,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474416 |
Съдържание:
- Entrepreneurship and strategy : a framework for new venture development
- Strategies for opportunity identification : the creative process
- Strategies for evaluating opportunities : the assessment process
- Developing new venture strategy : preparation and launch
- Market entry : positioning the firm for strategic advantage
- Financial resource capabilities
- The evolving management team
- Building networks and strategic alliances
- Innovative strategies for entrepreneurial growth
- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies
- Beyond the strategic entrepreneurial model: learning from failure.