Корично изображение Електронен

Designing health messages approaches from communication theory and public health practice /

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.

Други автори: Maibach, Edward., Parrott, Roxanne.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks, Calif. : Sage Publications, ℗♭1995.
Предмети:
Mass media in health education.
Health promotion.
Health Promotion > methods.
Communication.
Mass Media.
Medias en education sanitaire.
Promotion de la sante
HEALTH & FITNESS > Diseases > General.
HEALTH & FITNESS > Health Care Issues.
MEDICAL > Diseases.
MEDICAL > Health Care Delivery.
MEDICAL > Health Policy.
MEDICAL > Public Health.
SOCIAL SCIENCE > Disease & Health Issues.
Gezondheidsvoorlichting en -opvoeding.
Gedragsbeinvloeding.
Health education
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474232
Подобни документи: Print version:: Designing health messages.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474232
Провери в Paniza Library, AUBG Сигнатура: RA440.5 .D46 1995eb

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