Корично изображение Електронен

Researching the public opinion environment theories and methods /

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addre...

Пълно описание

Основен автор: Ferguson, Sherry Devereaux.
Формат: Електронен
Език: English
Публикувано: Thousand Oaks : Sage Publications, 2000.
Серия: Sage series in public relations ; v. 3.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477894