Public relations writing principles in practice /
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations ma...
| Основен автор: | Treadwell, Donald. |
|---|---|
| Други автори: | Treadwell, Jill B. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2005.
|
| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477955 |
| Подобни документи: |
Print version::
Public relations writing. |
| Резюме: |
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket. |
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| Физически характеристики: |
1 online resource (xxvi, 517 pages) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9781452245607 1452245606 9781483329048 1483329046 |