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Customer Relationship Management using Business Intelligence

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It pr...

Пълно описание

Основен автор: Sturdy, Graham.
Формат: Електронен
Език: English
Публикувано: Newcastle upon Tyne : Cambridge Scholars Publishing, 2012.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=524353