Marketing the SME Innovation and Approach.
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant...
| Основен автор: | O'Dwyer, Michele. |
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| Други автори: | Gilmore, Audrey., Carson, David. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Newcastle upon Tyne :
Cambridge Scholars Pub.,
2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523912 |
| Подобни документи: |
Print version::
Marketing the SME : Innovation and Approach. |
| Резюме: |
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ... |
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| Физически характеристики: |
1 online resource (274 pages) |
| Библиография: |
Includes bibliographical references (pages 232-254). |
| ISBN: |
9781443807906 1443807907 |