How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists
Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business. Written by Pierre Gervois, the leading expert in marketing to the affluent Chinese touri...
| Основен автор: | Gervois, Pierre. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
China Elite Focus,
℗♭2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=504045 |
| Подобни документи: |
Print version::
How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists |
Съдържание:
- ""Cover""; ""Dedication""; ""Title""; ""Copyright""; ""Contents""; ""What will be the impact of the growing influx of Chinese inbound tourists in the U.S.? ""; ""What do you think about President Obama�s travel initiative “Executive Order 13597�?""; ""How do Chinese tourists choose their leisure destinations?""; ""How can U.S. industries work with the network of Chinese outbound travel agencies?""; ""From a U.S. perspective, what are the differences between Western Europe inbound tourists and Chinese inbound tourists?""
- ""From a marketing point of view, how can the Chinese tourists� lack of “emotional connection� with the country be addressed?""""Some U.S. hotels chains like Hilton and Marriott have recently implemented specific programs to make Chinese guests feel more welcome. What do you think of these initiatives?""; ""What is your opinion of “Hualuxe,� the new hotel brand created by the Intercontinental Hotel Group to target Chinese tourists?""
- ""Digital word-of-mouth is extremely important for Chinese travellers preparing a leisure trip to the U.S. How can U.S. hotels and retailers use Chinese social media to promote themselves?""""Do Chinese travellers use Facebook and Twitter, as these two social media are supposed to be non-accessible in China?""; ""What about the magazines and brochures published in Chinese and distributed to Chinese visitors on their arrival at the airport in the U.S. or distributed in their hotels? How can these publications be used to reach new Chinese customers?""
- ""New York City is the country�s number one destination for Chinese inbound tourists with 300,000 Chinese visitors per year. How can New York City hotels and retailers attract more Chinese clients?""""Las Vegas is also a very popular destination for affluent Chinese tourists. Knowing that promoting gambling is not authorized in China, how can casino resorts attract Chinese custom ers?""; ""How can internationally little-known states of the United States promote themselves to the Chinese market?""; ""Do U.S. territories have a coherent strategy for attracting Chinese visitors?""
- ""What about the “super rich� Chinese travelers, these high-net-worth individuals travelling the world in private jets and yachts how do we attract them to the U.S.?""; ""About the Author ""