Handbook of public relations
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, ma...
| Други автори: | Heath, Robert L. 1941-, Vasquez, Gabriel |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2001.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=585980 |
| Подобни документи: |
Print version::
Handbook of Public Relations. |
| Резюме: |
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. |
|---|---|
| Физически характеристики: |
1 online resource (xiv, 802 pages :) : illustrations |
| Библиография: |
Includes bibliographical references (pages 691-769) and index. |
| ISBN: |
9781412973618 1412973619 1412909546 9781412909549 |