Корично изображение Електронна книга

The 85% niche : the power of women of all colors--Latina, Black, Asian /

Основен автор: Muley, Miriam.
Формат: Електронна книга
Език: English
Публикувано: Ithaca, NY : Paramount Market Pub., [2009]
Предмети:
Women consumers > United States.
Minority consumers > United States.
Consumers, Black > United States.
Hispanic American consumers > United States.
Target marketing > United States.
Women in marketing > United States.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers, Black.
Hispanic American consumers.
Minority consumers.
Target marketing.
Women consumers.
Women in marketing.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=644469
Подобни документи: Print version:: 85% niche
Съдържание:
  • Economic opportunity 1: Women
  • The power of women of all colors
  • Where diversity trumps gender
  • Latina voices
  • Black voices of the African diaspora
  • Asian-American voices
  • Mothers of color
  • Entrepreneurial women of power
  • Corporate commitment and marketing strategy
  • Automotive spotlight: General Motors Corporation
  • Beauty products spotlight: Avon Products, Inc.
  • Financial services spotlight: Comercia Incorporated
  • Appendix, The boardroom circle: 85% niche leadership interviews.

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