Win! the Hispanic market : strategies for business growth /
| Други автори: | Valdés, M. Isabel., Moya, Steve. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Ithaca, N.Y. :
Paramount Market Pub.,
©2012.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=642723 |
Съдържание:
- When the future meets today /
- Steve Moya
- Business growth and sustainability are Hispanic! /
- M. Isabel Valdés
- Why Wall Street will look at your Hispanic strategy /
- Michael Klein and David Wellisch
- Why Hispanics in the boardroom today? /
- Carlos Orta
- Diversity as an engine of innovation /
- Alison Kenney Paul
- S-M-A-R-T growth through opportunity right-sizing /
- Carlos Santiago
- Challenges for agencies, marketers, and CEOs /
- Jessica Pantanini
- Retailing for success- in-culture /
- Marie Quintana
- Building Latino customer relationships /
- Gabriela Alcántara-Diaz
- The best kept secret :
- authentic Hispanic supermarkets /
- Don Longo
- 21st century segmentation for a multi-dimensional consumer /
- César M. Melgoza
- Hispanic audience measurement today /
- Douglas Darfield
- Doing Hispanic media the right way /
- Roberto Orci
- The Hispanic digital marketing opportunity /
- Lee Vann
- Building deep connections with Latinas /
- Lucia Ballas-Traynor
- Leveraging Hispanic newspaper platforms to build your ROI /
- Martha Montoya
- The art that needs to change /
- Federico Subervi and M. Isabel Valdés
- Jumping over the digital divide /
- Carlos Garcia
- Social metrics that 'matter'- deepening brand connections through social impact /
- Derene Allen.