Beyond persuasion : communication strategies for healthcare managers in the digital age /
| Основен автор: | Parsons, Patricia, 1954- (Author) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Toronto :
University of Toronto Press,
2013.
|
| Издание: | Second edition. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=677028 |
| Подобни документи: |
Print version::
Beyond persuasion. |
Съдържание:
- ""Cover""; ""Contents""; ""Preface""; ""Level I: Personal and Professional Foundations""; ""1 Communication: A Management Tool""; ""2 The Strategic Communication Process""; ""3 Interpersonal Skills""; ""4 Put It in Writing""; ""5 Presentations That Deliver""; ""6 Fundamentals of Social Media""; ""Level II: It All Begins at Home""; ""7 Communicating In-house""; ""8 Communicating Strategically with Your Board""; ""9 Working with PR and Corporate Communications""; ""Level III: The World Outside""; ""10 Creating Community Relationships""; ""11 Media Relations Process and Practices""
- ""Level IV: Crises and Issues""""12 Communication in a Crisis""; ""13 A View to the Future""; ""Notes""; ""Bibliography""; ""Index""; ""About the Author""