Корично изображение Електронен

International marketing in rapidly changing environments

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...

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Други автори: Jean, Ruey-Jer Bryan., Chiou, Jyh-Shen., Zou, Shaoming.
Формат: Електронен
Език: English
Публикувано: Bingley, U.K. : Emerald, 2013.
Серия: Advances in international marketing ; v. 24.
Предмети:
Export marketing > Developing countries.
Marketing > Developing countries.
Globalization.
Small business marketing > Developing countries.
BUSINESS & ECONOMICS > International > Marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Gestion d'entreprises.
Export marketing.
Marketing.
Small business marketing.
Developing countries.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=605080
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=605080
Провери в Paniza Library, AUBG Сигнатура: HF1416.6.D44 I58 2013

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