Data crush : how the information tidal wave is driving new business opportunities /
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mo...
| Основен автор: | Surdak, Christopher. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
American Management Association,
℗♭2014.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=642755 |
| Подобни документи: |
Print version::
Data crush. |
Съдържание:
- Part one : what's driving the data crush?
- Mobility
- Virtual living
- Digital commerce
- Online entertainment
- Cloud computing
- "Big data"
- Part two : the impact on business
- Contextification
- Socialfication
- Quantafication
- Appification
- Cloudification
- Thingification
- Part three : how successful businesses will respond
- Polarize
- Accelerate
- Data enable
- Quantification
- Gamify
- Crowdsource.