Social marketing to protect the environment : what works /
In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
| Други автори: | McKenzie-Mohr, Doug, 1959- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
[2012]
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=688631 |
| Подобни документи: |
Print version::
Social marketing to protect the environment : what works. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=688631 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5414 .S664 2012eb |
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