Rethinking business anthropology : cultural strategies in marketing and management /
As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
| Основен автор: | Walle, Alf H., (Author) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Sheffield :
Greenleaf Publishing,
[2013]
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=760654 |
| Подобни документи: |
Print version::
Rethinking business anthropology. |
| Резюме: |
As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook. |
|---|---|
| Физически характеристики: |
1 online resource (x, 221 pages) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9781907643613 (electronic bk.) 1907643613 (electronic bk.) |