The retail value proposition crafting unique experiences at compelling prices /
| Основен автор: | Murray, Kyle B. 1973- |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Toronto [Ont.] :
University of Toronto Press,
℗♭2013
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=682851 |
Съдържание:
- PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation
- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing
- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management
- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty
- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.