The blueprint for strategic advertising : how critical thinking builds successful campaigns /
| Основен автор: | Berman, Margo, 1947- (Author) |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York, NY :
Routledge,
2017.
|
| Предмети: |
Съдържание:
- Introduction
- Development of strategy : structural components
- Audience strategy : architectural perspective
- Creative strategy : structural support webbing
- Conceptual strategy : presentation drawing
- Verbal communication strategy : architectural rendering
- Visual communication strategy : design drawing
- Media strategy: multi-tier application development
- Interactive strategy : user-centered design
- Campaign strategy : architectural model
- Global strategy : architectural blueprint.