Hospitality branding
| Основен автор: | Dev, Chekitan S. 1959- |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Ithaca ; London :
Cornell University Press,
2012.
|
| Серия: |
Cornell hospitality management.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=671402 |
Съдържание:
- Hospitality marketing and branding : past and future
- Contemporary branding challenges
- Branding and the Internet
- Case study : Carnival Cruise Lines
- Global brand expansion
- Branding beyond borders
- Brand strategies
- Case study : Ritz-Carlton Bali
- Assessing brand equity
- Brand positioning
- Brand extensions and customer loyalty
- Case study : Taj hotels, resorts, and palaces
- Managing marketing relationships
- Franchising your brand
- Brand partnerships
- Case study : Groupon.