EU local imprints : the case of south Central Europe /
| Други автори: | Langer, Josef. (Editor), Vlašić, Goran. (Editor), Miočić, Krce Božena. (Editor) |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Frankfurt am Main ; New York :
Peter Lang,
2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=487928 |
Съдържание:
- Foreword; Introduction; Chapter I Culture; Nikša Alfirevic, Jurica Pavicic, Goran Vlašic: Future Insight as a Strategic Capability in the Regional and European Risk Society; Zoran Wittine, Zoran Vlašic: The Impact of EU Accession on the Perception of Political Riskin Croatia; Roman Šubic: EU Accession and the Croatian Banking System; Nikola Draskovic, Vladimir Gnjidic: Tourism and Environment in Croatia: When a Tourist Meets Local Environmental Legislation; Ivan Bakula: Changing Attitudes Regarding the Cultural Needs of Students; Chapter II Education
- Barbara Hönig: Experiences and Perspectives of European Higher EducationLjiljana Zekanovic Korona, Kristijan Fucko: Vision of Education; Zoran Mihanovic, Ana Bubalo, Mario Vucic: Marketing of Adult Education in Croatia; Chapter III Communication; Tena Perišin: Media Trends in Croatia: Television News or News on the Internet; Nada Zgrablji-Rotar, Silvio Šop: Creating the Profile of a New Radio: The Case of Croatian Radio; Stjepan Malovic: The Double Standards of the EU Media Companies; (How) has Social Media Changed the Way we Measure Brand Equity? A Literature Review
- Morana Fuduric, Andreina Mandelli: (How) has Social Media Changed the Way we Measure Brand Equity? A Literature ReviewChapter IV Tourism; Božena Krce-Miocic, Krešimir Žnidar, Vinko Bakija: Perspectives of Nautical Tourism in the Adriatic; Jurica Šimurina, Aleksandar Bogunovic, Milivoj Markovic: The Airline Industry in Croatia; Goran Pavelin: What will it be? A Vision of the Social and Economic Development of Europe with a Special Reference to Cultural Tourism in 2030; INDEX