Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage /
| Основен автор: | Esty, Daniel C. |
|---|---|
| Други автори: | Winston, Andrew S. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New Haven, [Conn.] :
Yale University Press,
2006.
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| Предмети: | |
| Онлайн достъп: |
Table of contents only Contributor biographical information Publisher description Book jacket |
Съдържание:
- Introduction : The environmental lens
- pt. 1. Preparing for a new world.
- Eco-Advantage : issues and opportunities for business in an environmentally sensitive world
- Natural drivers of the Green Wave : environmental problems and how they shape markets
- Who's behind the Green Wave? : stakeholders and the power they wield
- pt. 2. Strategies for building Eco-Advantage.
- Managing the downside : green-to-gold plays to reduce cost and risk
- Building the upside : green-to-gold plays to drive revenues and create intangible value
- pt. 3. What WaveRiders do.
- The Eco-Advantage mindset : looking through an environmental lens
- Eco-tracking : understanding your company's environmental "footprint"
- Redesigning your world : designing for the environment and "greening" the supply chain
- Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship
- pt. 4. Putting it all together.
- Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage
- Taking action : execution for sustained competitive advantage
- Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans
- Appendix 1. Additional resources
- Appendix 2. Methodological overview
- Appendix 3. Most relevant tools for each green-to-gold play.