Getting your way every day mastering the lost art of pure persuasion /
| Основен автор: | Axelrod, Alan, 1952- |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Washington, D.C. :
Amacom,
2007.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Get ready to win
- Profit from ancient wisdom
- Look for an argument
- Lay it all out
- Be reasonable
- Be ethical, be emotional
- Stay out of the palace of fallacy
- Welcome to the house of style
- Go beyond words
- Make your case and get your way
- Talk yourself into the job you want
- Move your boss
- Inspire your staff
- Motivate your colleagues
- Win your customers
- Satisfy your customers
- Convince your customers
- Deal with your vendors
- Close with your investors and lenders
- Commemorate and celebrate
- Epilogue - when rhetoric hits the speed of light.