Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /
| Основен автор: | Boyer, Kenneth Karel, 1967- |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Други автори: | Frohlich, Markham T., Hult, G. Tomas M. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
American Management Association,
c2004.
|
| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Introduction
- the great divide between customers and retailers
- Decoupled extenaed supply chains
- Semi: Exteneded supply chains
- Fully extended supply chains
- Centralized extended supply chains
- Strategy : meshing operational and marketing goals
- Marketing : tapping customers' latent desires
- Supply chain design : how to bridge the last mile
- Information technology : facilitating learning and streamlining transactions
- The future of the extended supply chain.