Trillion-dollar moms marketing to a new generation of mothers /
| Основен автор: | Bailey, Maria T. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Други автори: | Ulman, Bonnie W. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Chicago :
Dearborn Trade Pub.,
c2005.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Taking aim at the mom market
- Talking about my generation
- Working it: mothers in the office
- Baby boomers: parenting pioneers
- Gen X marks the spot
- Generation Y not?
- Silver birds, gilded wallets
- Messages for moms
- Reaching the right moms the write way
- Getting moms buzzing through public relations
- Connecting with moms through brand experiences
- Moms online and unplugged
- Cultural influences in a mom's world
- Opportunities for the future.