Media theories and approaches : a global perspective /
| Основен автор: | Balnaves, Mark. |
|---|---|
| Други автори: | Donald, Stephanie., Shoesmith, Brian. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009.
|
| Предмети: | |
| Онлайн достъп: |
Table of contents only Table of contents |
Съдържание:
- pt. 1.
- Convergences
- Ch. 1.
- Introduction
- Social and global change
- Ch. 2.
- Technologizing the word
- Greek alphabet and the written word
- printing press
- Radio
- Film and television
- Computers and social media
- Ch. 3.
- global view
- Describing social change
- Monopolies of knowledge
- Contradictory potential of media technology
- Mobile cultures and sense of place
- pt. 2.
- Theories
- Ch. 4.
- Classics in media and effects
- influence of media
- Theorist snapshot Paul Lazarsfeld
- active audience
- Case study Hero
- medium
- Ch. 5.
- Classics in media and ideology
- Ideology and hegemony
- Theorist snapshot Stuart Hall
- Empirical evidence for Marxist views
- Critical theory
- Theorist snapshot The Frankfurt School
- Case study Adolf Hitler and Joseph Goebbels
- Discourse
- Theorist snapshot Toby Miller
- Ch. 6.
- Classics in reasoning about information and its ownership
- reality of information
- Case study Google 'Don't Be Evil' and the universal library
- second enclosure
- pt. 3.
- Content, audiences and effects
- Ch. 7.
- Information warfare and modern propaganda
- Elements of public opinion
- Case study Greenwashing
- Perception management
- Ch. 8.
- Transforming cultures
- Intercultural communication
- Global flows
- Case study Culture jamming
- Media ownership
- Radical and rebellious media
- Ch. 9.
- Brand China and Bollywood India
- Overview of China and India
- China
- Case study Still Life
- India
- pt. 4.
- Structures and organization
- Ch. 10.
- Governance and digital identities
- Media activism, citizenship and participation
- E-democracy
- Electronic civil disobedience
- Active and passive digital persona
- Privacy
- Ch. 11.
- Interactive media and news
- News as a form of knowledge
- Journalism and push technology
- Public relations
- Case study Salam Pax and Bring Them Home Now
- Ch. 12.
- Media economics
- Public service broadcasting
- Traditional media economics
- Case study Advertisers and online newspaper consumers
- New media economics
- Digital piracy
- Ch. 13.
- Games
- Media audiences
- Global snapshot The Norton Online Living Report, 2008
- Massively multiplayer
- World-building and age compression
- Ch. 14.
- Media research
- Science and media research
- Interpretative paradigm
- Focus groups
- Research and impact: Global cyberbullying
- Ch. 15.
- Conclusion
- Theories
- Structures and organizations
- Content
- Audiences
- Effects
- Media capital.