The small business handbook : a comprehensive guide to starting and running your own business /
| Основен автор: | Burstiner, Irving. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Simon & Schuster,
c1994.
|
| Издание: | Updated and rev. ed. |
| Предмети: |
Съдържание:
- What it takes to succeed in your own business
- How to choose the right business for you
- Customer targeting : how to optimize your chances for success
- How to join the business community
- How to estimate your financial needs
- Finding the right location
- An introduction to small business management
- The management of human resources
- Leadership in management
- Production : processes and plant
- Manufacturing : inventory and materials
- Marketing and product/service management
- The management of prices
- Promotion management
- Distribution management
- Marketing research
- Managing the company's finances
- I
- Managing the company's finances
- II
- How to protect your business
- Legal aspects for the small firm
- Taxation and your business
- Improving results in your manufacturing plant
- Improving results in your wholesale business
- Improving results in your retail store
- Improving results in your service business
- Growth and continuity.