The fall of the Packard Motor Car Company /
This is the compelling story of the puzzling decline and fall of one of America's most prestigious automobile manufacturers, a company that for most of the fifty-nine years of its history was a synonym for luxury, excellence, and corporate stability. Although many books have extolled the long,...
| Основен автор: | Ward, James Arthur, 1941- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Stanford, Calif. :
Stanford University Press,
1995.
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| Предмети: | |
| Онлайн достъп: |
Publisher description Table of contents Contributor biographical information |
Съдържание:
- Introduction: why Packard?
- Ascent of the Marque
- Episcopalian cars for Methodists
- The dogs of war
- A troubled Packard
- The Ferry years
- 'Hail to the chief'
- 'God save the King
- and Packard'
- 'Rapidly approaching bankruptcy'
- 'The shotgun wedding'
- Slow off the line
- 'Life or death for Packard in 1955'
- The 'sitting duck'
- Seeking a 'safe harbor'
- 'Love without marriage'
- 'Ask the man who owned one'
- Epilogue: the autopsy
- Notes
- Bibliography
- Index.