Art & copy
This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-...
| Автор-организация: | Art & Industry Biennial Trust., Granite Pass (Firm), PBS Distribution (Firm) |
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| Други автори: | Pray, Doug. (Director), Greenway, Jimmy. (Producer), Nadeau, Michael. (Producer), Warlick, Mary. (Producer) |
| Формат: | DVD |
| Език: | English |
| Публикувано: |
[New York, NY] : Alexandria, VA :
The One Club ; Distributed by PBS,
c2010.
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| Предмети: |
| Резюме: |
This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world. |
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| Описание на библ. документ: |
Originally produced as a motion picture in 2009. Special features: More copy ... less art [additional footage] (17 min.); PBS.org [text feature]. |
| Физически характеристики: |
1 videodisc (89 min.) : sd., col. ; 4 3/4 in. |
| Формат: |
DVD; region 1, NTSC; stereo, widescreen presentation. |
| Публика: |
MPAA Rating: Not rated; program contains language that may not be appropriate for all viewers, and viewer discretion is advised. |
| Странични лица/организации, допринесли за изданието: |
Original concept by Gregory Beauchamp, Kirk Souder ; director of photography, Peter Nelson ; editor, Philip Owens ; original music, Jeff Martin ; narrative consultant, Thimothy J. Sexton ; story structure, Doug Pray, Philip Owens ; research, Stephanie Gholam, Stan Friedman, Stephanie Meurer, Philip Owens, Diana Rathe Pray. |
| ISBN: |
9781608832255 1608832252 |