The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly /
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...
Пълно описание
| Основен автор: |
Scott, David Meerman. |
| Формат: |
Книга
|
| Език: |
English
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| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
c2011.
|
| Издание: |
3rd ed. |
| Предмети: |
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| Онлайн достъп: |
Cover image
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