ROI of $ocial media how to improve the return on your social marketing investment /
| Основен автор: | Powell, Guy R. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Други автори: | Groves, Steven., Dimos, Jerry. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Singapore :
John Wiley & Sons (Asia),
c2011.
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| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- section 1. Getting started with social media ROI
- section 2. The media engagement framework
- section 3. Practical applications of social media ROI
- section 4. Where does social media go from here?