Corporate social strategy : stakeholder engagement and competitive advantage /
"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helpi...
| Основен автор: | Husted, Bryan, 1957- |
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| Други автори: | Allen, David Bruce, 1951- |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Cambridge, UK ; New York :
Cambridge University Press,
2011.
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| Предмети: | |
| Онлайн достъп: |
Cover image |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD60 .H875 2011 |
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