Principles of marketing /
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and...
Пълно описание
| Основен автор: |
Kotler, Philip, 1931- |
| Други автори: |
Armstrong, Gary |
| Формат: |
Книга
|
| Език: |
English
|
| Публикувано: |
Upper Saddle River, N.J. ; London :
Pearson Education,
c2010.
|
| Издание: |
13th ed., Global ed. |
| Предмети: |
|