Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases /
This text utilises research, strategic frameworks, a methodological toolset & real-world case studies to link e-business to overall corporate strategy. It builds awareness & sharpens students' analytical understanding of how companies have developed & implemented electronic & mo...
| Основен автор: | Jelassi, Tawfik, 1957- |
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| Други автори: | Enders, Albrecht., Martinez-Lopez, Francisco J. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Harlow, England ; New York :
Pearson,
2014.
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| Издание: | 3rd ed. |
| Предмети: |
| Резюме: |
This text utilises research, strategic frameworks, a methodological toolset & real-world case studies to link e-business to overall corporate strategy. It builds awareness & sharpens students' analytical understanding of how companies have developed & implemented electronic & mobile commerce strategies in the real world. |
|---|---|
| Физически характеристики: |
733 p. : ill., maps ; 25 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780273757870 (alk. paper) 0273757873 (alk. paper) |