A social strategy : how we profit from social media /
Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can...
Пълно описание
| Основен автор: |
Piskorski, Mikołaj Jan. |
| Формат: |
Книга
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| Език: |
English
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| Публикувано: |
Princeton, New Jersey :
Princeton University Press,
[2014]
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| Предмети: |
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