Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
| Основен автор: | Tank, Armin. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2014.
|
| Серия: |
Marktorientierte Unternehmensführung ;
Bd. 36. |
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
| Подобни документи: |
Print version::
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership. |
| Физически характеристики: |
1 online resource (369 pages) : illustrations. |
|---|---|
| Библиография: |
Includes bibliographical references. |
| ISBN: |
9783653031805 (e-book) |
| ISSN: |
0178-8183 ; 0178-8183 |