Essentials of entrepreneurship : evidence and practice /
Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented i...
| Основен автор: | Baron, Robert A. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Cheltenham, UK :
Edward Elgar Publishing Limited,
[2014]
|
| Предмети: |
Съдържание:
- Entrepreneurship: changing the world ... one idea at a time
- Cognitive foundations of entrepreneurship
- Opportunities: their nature, discovery, and creation
- Feasibility analysis ... and other essential information: what entrepreneurs need to know before they begin
- Transforming ideas into reality: careful planning ... and improvising
- Assembling key resources I: obtaining, managing, and using financial assets
- Assembling key resources II: building a strong founding team, developing social networks, and obtaining expert advice
- The central role of entrepreneurs: how their skills, motives, and characteristics shape new venture success
- Legal aspects of new ventures: non-disclosure and non-compete agreements, intellectual property, and franchising
- Managing a new venture: what entrepreneurs should know to do it well
- Building the new venture: strategies for attaining growth
- Endings ... and beginnings: how-and when-entrepreneurs leave the companies they founded.